2017 Webit Festival Europe - Snowfire starts the Marketing & Innovation summit

7 April 2017

At this year’s Webit.Festival you can listen to some of the top marketers in the world. During the Marketing & Innovation Summit of the event they will share their thoughts on topics, such as Programmatic, Mobile, Video and Native Advertising, Brand Strategies, Metrix & Data, Mobile Marketing, OmniChannel & Personalisation Strategies and Media & Digital Entertainment.

Source: http://blog.webit.org/2017/04/06/come-webit-festival-see-best-developers-brand-strategies/

Creating a brand strategy can be among the most difficult tasks in the process of creating a marketing plan. It is an integral aspect of the business development of every company and has the power to increase the voice and consumer awareness of a brand, while giving it an identity and worth.

When it comes to developing your marketing strategy and tactics, all you need is the right balance between the three key components – purpose, consistency and emotional impact.

The event will begin with a fireside chat between the Founder of Snowfire Ditte Hammarstrom and the CEO of the company Emil Sundberg. They will discuss the flaws and the nitty-gritty of the design work that happens after you ship a product as a startup. The experts will explore how design can affect the business model and enhance the ability to convert visitors into customers. Read the whole blog post


Three of the top speakers at the Brand Strategies Track of Webit's Marketing & Innovation Summit - Ditte Hammarström, Cristian Citu and Aaron Harvey.