At this year’s Webit.Festival you can listen to some of the top marketers in the world. During the Marketing & Innovation Summit of the event they will share their thoughts on topics, such as Programmatic, Mobile, Video and Native Advertising, Brand Strategies, Metrix & Data, Mobile Marketing, OmniChannel & Personalisation Strategies and Media & Digital Entertainment.
Creating a brand strategy can be among the most difficult tasks in the process of creating a marketing plan. It is an integral aspect of the business development of every company and has the power to increase the voice and consumer awareness of a brand, while giving it an identity and worth.
When it comes to developing your marketing strategy and tactics, all you need is the right balance between the three key components – purpose, consistency and emotional impact.
The event will begin with a fireside chat between the Founder of Snowfire Ditte Hammarstrom and the CEO of the company Emil Sundberg. They will discuss the flaws and the nitty-gritty of the design work that happens after you ship a product as a startup. The experts will explore how design can affect the business model and enhance the ability to convert visitors into customers. Read the whole blog post